3 Tips about Owning a Successful Barber Shop
Barber shops were originally looked at as places for guys to both pick up and loosen up. That tradition has existed for more than 100 years, so sticking with it is your best opportunity for success.
A great barbershop experience doesn't end with the haircut. Many men today are seeking the authentic barbershop treatment. Which means that if their haircut, you need to treat them to an excellent neck shave and shoulder massage.
The easiest way to give a throat shave has been a straight razor. Top this off with quick a shoulder massage, and your clients will leave your shop feeling fully rejuvenated and ready to face anything that comes their way. This is a great way to generate customer barber shop salt lake city ut
, and an effective way to encourage your visitors ahead back often. A haircut is something a person needs once in a while, but the full rejuvenation experience is something that lots of men crave every day.
2) Invest in Community
In the early days of barber shops, these establishments were gathering places for men; places where guys would stop regularly to chat with the barber, have a smoke, maybe get a shave, and register with the men in the local community. These days, that kind of male community has mostly disappeared. Spend money on building this type of community, and new clients may have reasons in the future take a look at your shop.
An effective way to achieve this is to become community resource person. As a barber, you'll wind up cutting the hair of men from all walks of life - business owners, tradesmen, artists, contractors... Become a resource to these people by them to other folks they should meet.
3) Invest in Atmosphere
Another great way to generate customer loyalty and build community is to invest in your shop's atmosphere. Think about what the men in your neighborhood like to watch on TV and what kinds of magazines they like to learn, and get this entertainment readily available. Also think about other things that men like to complete when they're hanging out with other guys. What about buying an espresso machine so you possibly can make cappuccinos for your visitors, or adding posters of classic cars and displaying car catalogues in your waiting area?
Creating an appealing atmosphere can be a good retail opportunity. Display straight razors or other grooming products in your window, and soon you will have men arriving to ask where they can buy these products. Don't forget to get creative with this. You might want even want to offer cigars or coffees - if you create the right type of atmosphere, people will want to buy products that help them to create this same form of atmosphere at home.